We're in the attention business, after all!

Consumers’ attention is divided across multiple screens and tasks every hour of every day. 

• Today, they’re exposed to 10,000 brand messages a day, switch screens up to 21 times an hour, and have an 8-second attention span on average. 

• US adults spend around 8 hours per day with digital media, roughly twice the time spent with traditional media. 

• Internet search is changing to a more conversational, AI-driven experience. Fueling that trend is that Gen Z now uses ChatGPT 31% of the time when searching.